Unseeing The Seen

Graphic Designs & VFXs

- By Pranjay Poddar

My work is guided by a strong belief in design as a problem-solving tool, as a way of recognizing and forming relationships between ideas and reality, and as a method for improving the connections between people and the products they use. a multi-disciplinary studio of creatives and thinkers, creating meaningful design solutions and experiences for brands and audiences.

I use aesthetic approach which often involves distinct sense of play, aiming to put the fun in functional. Strategically, my work aims to elevate brand offerings by distilling core messaging down to its clearest and freshest visual form.
My aim is to investigate the processes of type design —and design itself— as a non-dogmatic practice. Stressing the form, stretching the concepts up to corrupting rules and misuse of tools. I like to conceive typography as system and medium.